A guy named Paul works in Silicon Valley

Paul and his friends are celebrating the successful release of the iPhone 8, and some of them - Paul included - get very drunk indeed. One of them manages to convince Paul, in his drunk state, that anything is edible when combined with enough potatoes and pastry. Paul thinks that this is the most amazing thing he's ever heard, and runs home to test it. After getting home, he looks around for non-food items to eat with potatoes, and eventually settles on the idea of trying to eat a Biro.

So he smashes the Biro into small pieces, combines it with a few potatoes, puts the mixture in a savoury pastry, and bakes it for a while. After it's baked, he's slightly less drunk and realises it's not such a great idea to try and eat a Biro, but he knows his friends won't let him forget it if he reneges on his commitment, so he eats it anyway. It takes him a while, and by the time he's finished he feels tired from chewing and wants to wait for the potato to digest, so he decides to try and sleep for a while.

While he's half sleeping and half just lying there, Paul - predictably enough - is thinking about Biros, and has a brainwave. His company can put their logo on anything and double the price, right? So why not start selling incredibly expensive writing implements? He writes this down in a fit of genius and takes it into the office the next day. He tells his manager about the idea, who then tells their own manager, and so on and so on. Apparently, someone at the top liked the idea, because the following month, Tim Cook calls a press conference to introduce his new product.

Tim walks up onto the stage holding a long, thin object. A larger picture comes up on screen - it's a Biro, but it's made of a light grey plastic and has the company logo on it. Tim announces that the stylish new design is going to be called the *iWrite*, and that it will cost $150 at launch.

However, to this day, within that office, it's still referred to by everyone who knows its origin as *pen-pie-nap Paul's Apple pen*.