A young doctor went to look at a practice that was up for sale in a very remote part of West Virginia. It looked perfect with a comfortable house, fully equipped lab, and lovely gardens.
The old doctor even quoted a very affordable price. "This looks great," said the young doctor. "I just can't figure out how you're able to have such a nice set up with so few people to practice on.
"It's just simple common sense, and a strong work ethic," replied the older medico. "For example, most folks around here take a couple weeks off for a vacation every year. My wife and I, however, spend the time at home, gardening and putting things in order. Our herb garden gives us a huge harvest because of that, so we mix the herbs and boil them up for my secret tonic."
"But that doesn't explain this fine house and all this land," said the younger man.
The elder doc replied, "That's where going that extra bit pays off. I run into my patients at church, at the store, whatever, right after they get back from their vacations. I tell them they don't look too good, and they usually say that their vacation took a lot out of them."
He continued, "I'll agree with them, then invite them to stop around to my office for some of my old fashioned tonic, and at ten bucks a bottle, it can add up really fast!
"Of course, that's just the beginning. A few weeks after a patient buys the tonic, I comment on how much better they're looking, so that they feel like the tonic is working. Then I have them stop by the office for a complete physical exam, just to make sure everything is alright.
"I also tell them to bring in a specimen, and this way I get my bottles back!"
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