he pays them their $50k consultation fee up front, in cash, and begins to share with them his vision for his company and asks them what he should name his company.
The agents consult and return several hours later and proclaim that he should name his company "Orville Redenbacher".
"What?!?!" The old man spits. "I didn't pay you fifty thousand dollars for my own name!"
"Holy shit!" The lead ad agent exclaims. "Your name is Orville Redenbacher?"
(Source: I can't remember.)
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