From Yuppie Executive to Redneck in 40 Steps!

Are you a wealthy and successful suit-and-tie yuppie businessman who has always had a secret dream and hope that you might one day become a redneck?

Have you always wanted to be a Bubba and know the freedom of the redneck life, but didn't know how?

Is there an inner Cletus inside that dapper and dignified executive image, just hollerin' to get out?

Yes, we are talking to YOU, Mister Suit and Tie!

Well, now, Mister Corporate High-flyer, YOU can become the redneck you have always wanted to be!


TOO GOOD TO BE TRUE? No! It's TRUE!


Purchase the following: one pair of overalls, one pack of chewing tobacco, several extra strength large garbage bags and six cases of beer. That is all you will need to start!


Now follow the 35 SIMPLE and EASY guidelines in our manual!

REMEMBER. This transformation will not be easy! It requires courage and determination! When the going gets tough, just keep thinking of the freedom and the excitement of the Redneck life that waits for you!

Caution: These instructions MUST be followed in your BUSINESS OFFICE during WORKING HOURS. The corporate environment is required.

Before you begin this exciting transformation, have a photograph taken of yourself as a well dressed yuppie executive. This is for comparison later!

Now, follow the instructions carefully:

1) We assume you are a dignified, impeccably-groomed yuppie executive; therefore, as you read this, it is also assumed you are wearing a pair of well-polished $800 Brooks Brothers black captoe leather shoes and silk business socks, a $2,000 pinstriped Armani business suit tailored for you, a $150 silk necktie with matching pocket square and suspenders, a starched white shirt, monogrammed cufflinks, silver tiepin and a Rolex.

If you are not dressed like this, or the equivalent, stop NOW and continue when you are.

As a successful executive you know that presentation is everything: perfect suit, shoes, hair, tie, car, home, teeth and briefcase. Well, it's the same with rednecks – only in reverse.

FIRST, untie and remove mirror-shined high-powered handmade executive shoes. Peel off fancy business socks.

DO THIS NOW! This is NOT optional!

Be warned: these shoes and socks have been vital to your identity until now, so do not deceive yourself; this will be a challenge to a true yuppie executive. They MUST be removed to move forward into the wonderful new world that awaits you. Until now, you have been told "The first thing people notice are your shoes!" From now on, SHOES ARE YOUR ENEMY!

(Note: This will work with all shoes worn by high-class executives and other professionals, including Johnston & Murphy wingtips and those Italian loafers with those little tassels on them.)

2) Stuff silk socks in shiny shoes and drop in garbage can.

3) *URGENT* Do not, under any circumstances, put those shoes back on. You MUST remain barefoot. If you fail, return to step one. This will take discipline! This is where most would-be bubbas fail!

You will be STRONGLY tempted to put those fancy city shoes back on your feet - resist this! It will soon become natural. You will soon REFUSE to wear shoes - it sounds impossible, but it's true! Have courage! Persevere!

If you have trouble, don't hesitate to call our 800 emergency number. A bona fide trained Bubba coach will help you.

4) The following is guaranteed to drag you off your corporate high horse in a hurry, and down into the redneck world! After this, you WON'T be able to get back on that corporate ladder! Trust us!

PROP BARE FEET ON POLISHED OFFICE DESK, WITH SOLES FACING OPEN OFFICE DOOR.

Yes, you DID read this correctly! It will be a challenge to everything you have been in the past! But remember: the life of a Bubba is calling you!

Do NOT remove bare feet from desk, even when co-workers, clients and/or boss enter office.

5) Remove your monogrammed cufflinks and scratch the soles of your feet with them when others enter office and during office conference. Put the cufflinks back on.

6) Use your classy silk made-in-France necktie to wipe nose.

7) Use your silver tiepin and/or collar stud to clean toenails. Put the tiepin or collar stud back in tie or shirt.

8) Eat lunch with a knife only. Wipe the dirty knife on otherwise impeccable business suit. Remember, you must UNLEARN all your good "businessman" manners! Forget all those lessons you learned in your uppity prep school. Rednecks have a different code!

9) Reach under your suit trouser leg and scratch. Scratch under arms. Scratch hard! Do this often.

10) Open a can of beer. Drink very rapidly and then belch loudly. Practice! Dribble on your business suit. Discarded silk business socks may be used to wipe mouth. Repeat. Pile the empty cans on expensive office carpet.

11) Shout with laughter for no reason.

Note: Do NOT be concerned if you experience concern about your dignity. Your dignity will soon disappear! Do not worry!

12) Place tobacco in your mouth; place in back of cheek. Practice spitting streams of tobacco juice on to computer screen, or on polished office floor, or on important presentation, or in the cuffs of the trousers of your pinstriped suit. Brooks Brothers shoes may also serve as spittoon.

Note: This is the ONLY time when you may retrieve shoes from garbage! Return to garbage can when finished! See Step #3.

13) Now it is time to get rid of all those other yuppie clothes you're wearing. This will be very difficult. Until now this has been your uniform! Not anymore! For you are now a redneck!

14) Untie and remove your dapper, natty silk necktie. Neckties belong to the white-collar world you are leaving! What do you need a necktie for? You're a Bubba now! You're free! Drop it in the garbage.

15) Now, take off all that extra useless stuff that hotshot businessmen wear: unfasten and remove your gold monogrammed cufflinks, pluck the pocket square from your suit, unfasten your tiepin, unbutton and pull out your suspenders. Drop ALL items in garbage can.

16) Slide your Rolex off your wrist. Rednecks do NOT wear wristwatches of any kind! Throw it out NOW! You will keep looking at your wrist for a while, but soon you won't care what time it is.

14) Now the suit: ultimate symbol of corporate success, but also an obstacle to bubbahood! Strip off that expensive tailored Italian business suit, the crisply starched shirt and designer underwear. Toss ALL items in the garbage can. Do NOT carefully fold that suit. Just dump it in the garbage.

Note: Removal of that beautiful hand-tailored business suit will be TRAUMATIC for the uppity, high and mighty upper class businessman you have been until now. It is comparable to an operation. Be prepared for a shock to your system.

15) Shred all the contents of your briefcase. Add the briefcase, your cell phone, Ipod and day-timer to the garbage can.

16) Cut up all business and credit cards, without exception, and throw away your wallet.

17) Cut up your Ivy League and and other prestigious college degree. Also, destroy all evidence of professional accomplishments and success. You will NOT need them!

18) Put on overalls. Walk around in them to get used to your new look. Take pride in your redneck identity!

19) Practice poor posture and sluggish walk. Let your jaw go slack.

20) Cancel subscriptions to the Wall Street Journal and the New York Times. Have cable disconnected.

21) If you have not already been fired, quit that high-paying prestigious white-collar job immediately and stop working altogether. Enjoy your new freedom!

Alternative: become a garbage man or janitor or sling hash in a diner.

22) Now prepare yourself: Those nice white businessman teeth of yours will have to go. Have you seen a redneck's teeth? Make appointment with a dentist. Have the two front top teeth removed. Chip all other teeth and stain yellow with tobacco juice. A gap toothed grin will win many friends in your new life!

23) We have more news for you: Your hair has to go as well. That thick head of carefully groomed, neatly parted executive hair just won't fit with the redneck world. Just think of the joys of the redneck world that await! Make appointment with a surgeon. Have all hair on the top of your head removed through electrolysis. Let hair grow on sides and back. Have a unibrow added. All your bubba friends will envy you!

24) Shave ONLY twice a week using blunt razor. Be careful to leave a scraggly beard at ALL times. That clean-shaven look you have now goes well with a boardroom – but not for a Bubba!

25) Bathe ONLY twice a week. You're used to daily showers. Forget it.

26) Begin an intensive redneck language course. Do not use more than five words in a sentence. Drop all "NG" endings from words - "havin" instead of "having". Learn to yelp and whoop and holler.

27) Sell your Porsche. No redneck drives a fancy foreign car!

28) Buy a used, rusty and very old pickup.

29) Sell your condo.

30) Sell all of your furniture.

31) Sell all of your executive sports equipment.

32) Start growing a beer gut. Yes, you MUST gain weight! Do NOT exercise at all while doing this. Eat large amounts of fatty foods. Add at least 40 pounds to your stomach. Say goodbye to that dapper, trim executive image and be free!

33) Buy a dilapidated shack in backwoods and shotgun rack.

34) Give or throw away ALL your remaining clothes: business suits, ties, shoes, socks, shirts, and accessories, including that Burberry tuxedo and overcoat and those patent leather pumps you wore to corporate black tie events. NOTHING can be retained. The clothes of a wealthy executive will have no place in your new life! Bubbas DO NOT wear tuxedos! And that tux won't fit over your new beer gut!

35) Sell your stocks, bonds and ALL OF YOUR FINANCIAL ASSSETS; give all proceeds from these and sale of car and home to a redneck charity. You will NOT need money. You are now officially below the poverty line and will remain there.

36) Watch NASCAR and pro-wrestling every day. Do NOT miss any episodes.

37) Find a wrecked car and leave it in front of your shack.

38) Have your name changed legally from "Mark" or "Andrew" or "Kevin" to "Cletus" or "Bubba" or "Jed".

39) Buy or find a hound-dog and sit with him on the porch of your shack with a gallon of whiskey.

40) Now - have a photograph taken of yourself as a Bubba. Compare with earlier photograph! We are so sure you will be satisfied we will refund your money if you are not!

Congratulations! You, Sir, are now the Redneck you have dreamed of becoming!

Satisfaction Guaranteed! And no one will ever call you "sir" again!