1. Avoid alliteration. Always.2. Never use a long word when a diminutive one will do.3. Employ the vernacular.4. Eschew ampersands & abbreviations, etc. 5. Parenthetical remarks (however relevant) are unnecessary.6. Remember to never split an infinitive.7. Contractions aren't necessary.8. Foreign words and phrases are not apropos.9. One should never generalize.10. Eliminate quotations. As Ralph Waldo Emerson said, "I hate quotations. Tell me what you know."
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