Sacrilegious ad-man

Father Bill is down at his local pub one night when he runs into Don, an old friend from school. They start talking old times and eventually Don brings the conversation around to the fact that Bill seems to be a man of the cloth.

"You see Bill, I'm actually in advertising, and I've been working on a new TV ad with, let's say, religious content. I'd be really interested in getting your feedback on it".

Father Bill agrees, they swap numbers, and Don tells Bill what time and what channel the ad will premiere.

Later that night, Father Bill sits down in front of the TV and turns it on, just as the advertisement is about to start.

*It's evening. The camera swoops over a dusty landscape. In the distance, there's a hill, and the camera starts flying over the ground towards it. As we get closer, we see that there are wooden crosses on the hill. Men are nailed to them. The camera zooms in on one particular man - it's Jesus, the saviour, dying on the cross for our sins.*

*The Camera continues to zoom in on Jesus, right up to his tortured body, follows along his arm, right up to his bleeding hand, zooms, zooms zoooooms right up to the nail that is keeping him on that cross, and there's some sort of writing on it...A C K E R T O N...*

*A voice intones, in the deep, dark, baritone of God:*

***"Even then, they knew to use Ackerton Nails!"***

Naturally, Father Bill is flabbergasted and discombobulated, but after a while he calms down and calls up Don. He calmly tells his old friend that that was the most sacrilegious thing he's seen since "Two girls, 1 grail".

"Yeah, yeah, I hear you, sorry 'bout that. We've had some other complaints actually", answers Don. "We've already decided to do some re-shoots tomorrow. Check it out, I think you'll be pleased - it's a lot more respectful".

Mollified, Father Bill goes to bed.
A few days later, it's time for the premiere of the revised edition of the ad, and Father Bill once again sits down in front of the TV.

*It's evening. The camera swoops over the same dusty landscape. Same hill, same flight towards the crosses...*
*But as it gets closer, something's different... One of the crosses is empty!*
*The camera jerks sideways, and there, in the distance, is a man wearing a crown of thorns, running down the hill as fast as he can.*



***"They SHOULD have used... Ackerton Nails!"***