Real TV Promotions


ABC-TV TO ADVERTISE ON FRUITGet ready for ABC's '98-'99 promo campaign: 'We Love TV,' coming soon to bananas and grocery stores near you! Slapping stickers on fruit is the latest turn in the TV Wars...'We are going to be the champions of television,' announced Alan Cohen, ABC's executive vp for marketing, during a news conference on Wednesday. Cohen went for laugh track, highlighting new ABC slogans: 'Don't just sit there. OK, just sit there' 'Without a TV, how would you know where to put the sofa?''Hello? It's free' 'Before TV, two world wars. After TV, zero' 'You're breathing. We're broadcasting. Let's get together''TV, so good they named a frozen meal after it''If TV's so bad for you, why is there one in every hospital room?' As ratings and shares fall, as audiences vanish, who can blame the silliness.

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