Once there was a boy named Guy who was always fascinated by law.
He watched court cases on TV and wanted to be a lawyer when he got older.
When he graduated college with a degree in law, he started his own law firm.
He called it, "Guy Company"
Not seeing much success, he didn't know what to do.
It didn't help when he soon was being sued by a major insurance company for copyright issues.
Being an inexperienced lawyer, he didn't want to handle the case himself.
So, he put an ad in the local paper.
Guy was soon contacted by one of the nations top lawyers, Geo Loodwin.
Geo said he wanted to help out a lawyer who was just starting out, and this was the perfect way to do it.
On the day of the court case, Geo jumped in to action.
He was such a good lawyer, that Guy Company won the case in only 15 minutes.
Geo, being a nice person, only charged Guy 85% of his normal prices because he was just starting out.
Guy Company became an instant success after that.
People wanted to know how a small law firm could defeat a major insurance company.
Guy became a better lawyer by the day, and soon he was the best lawyer in his state.
But, Guy wanted to honor Geo Loodman for helping him out.
So, Guy Company's new policy was that if the case was won in 15 minutes of less, they would only have to pay 85%.
He became rich, and Guy started to put advertisements wherever he could.
His company grew and grew until they could afford to buy out the Times Square billboard.
What did the Times Square advertisement say?
"Call now and save 15% in just 15 minutes with Guy Co."
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