In order to reach a wider base, the Dos Equis “Most Interesting Man in the World,” was rebranded as the “Loneliest Man at the Bar,” to better fit the beer’s demographic. Here is his first commercial.
He signs up for spam mail on his phone and when he receives them he pretends they’re funny text messages.
His emergency contact is listed as the SmarterChild robot from AOL instant messaging.
He always asks for two pairs of chopsticks when he gets take-out, even though the deliveryman knows that he lives alone.
He often lets his battery from his laptop warm the side of his bed and then removes it, so he can pretend someone just rolled out of bed to make breakfast.
He is…..the Loneliest Man at the Bar.
“I don’t always drink beer, but when I do it’s alone.”
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