Forbes magazine recently did an international consumer study, something that happens quite often. However what separated this study from others is that instead of only looking at buying trends and per capita purchasing, this study looked into the reasons behind these trends. One interesting trend that was found in this study was that the South West coast of South America was purchasing the most jackets, sweaters, and scarves per capita; this was a strange trend as South America is usually a warmer climate. When looking into the reasons behind the trend Forbes found that the South West coast of South America was purchasing the most jackets, sweaters, and scarves per capita because it was so Chile down there.
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