You go to a party and you see a sexy girl across the room. You go up to her and say "Hi, I'm great in bed, how about it?" That's direct marketing.You go to a party and you see a sexy girl across the room. You give your friend a tenner. He goes up and says "Hi, my friend over there is great in bed, how about it?" That's advertising.You go to a party, you see a sexy girl across the room. She comes over and says, "Hi, I hear you're great in bed, how about it?" Now........ that's The Power of Branding!
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