It's all in the delivery

A man is on a business trip and decides for a little fun he'll visit a local pub. When he walks in the door a patron shouts out "27!", and that gets a chuckle out of the other patrons. Confused the man walks to the bar, while vying for a drink another man shouts "103!". The crowd starts laughing again.
The guy asks the bartender,"what's with the people shouting numbers?"
"This is a small town, and everyone here loves telling jokes. But we've all heard them before and we just want to get to the punchline. So we've just assigned a number to every joke so now we all know that 103 is the one about the two muffins. Why don't you try it pal?"
The man thinks about it. What the heck, he drinks a bit more and shouts "Two hundred and forty two!".
Nothing.
"Did I go to high?", the business man asks. "Nah, I think there's about 300. Oh don't feel bad, I don't know if they heard you. Maybe they've heard it recently?"
So the man tries again, "Twenty-two!"
Again the crowd is silent... The man is annoyed and looks at the bartender who sighs and says "Sorry, buddy, some people just can't tell a joke."
~
At the same bar, a young man walks in and shouts "294!" The crowd goes wild, people are laughing so hard they're falling over. The businessman says "must have been one hell of a joke?"
"I'll say, I've never heard it before!"

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