Pfizer Corp (NYSE PFE) is making the announcement today that Viagra will soon be available in liquid form and will be marketed by Pepsi Cola Bottling Group (NYSE PBG) as a power beverage, suitable for use as-is, or a mixer, under the name "Mount and Do."
Pepsi's proposed ad campaign suggests:
"It will now be possible for a man to literally pour himself a stiff one."
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