Because of his job, he is forced to move to a predominantly African-American area where the locals harass and poke fun at him for his white skin and mannerisms to the point where he rids his home of mirrors for disgust at his own appearance. He grows tired of this and looks toward pharmaceuticals for an answer. An old man behind the counter suggests him a new drug that can actually turn him black. After taking this drug, he begins to adopt the local slang and speech patterns, and slowly the locals begin to treat him as one of their own. It's not until he notices his reflection in a window that he realizes his skin hasn't changed at all. Furious and confused he returns to the pharmacist and demands an explanation. "It's simple," he said, "That's just the placegro effect!"
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