When he comes back, his friend asks him how it went. He replies that it did not go well.
"What happened?" his friend asked.
"Well, since I didn't know hebrew, I decided to convey the ad through a comic. The first panel showed a guy in a desert, dying of thirst. The secone panel showed him drinking coke. And the third panel showed him completely rejuvenated."
"That sounds great! Why didn't it work?"
"Nobody told me they read right to left!"
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