A company that sells nails decides to start advertising their product...

Their CEO goes to an ad agency to inquire about creating a large billboard downtown. He meets with an account executive and explains his need:
"We have a good business, but I just feel like most people have never heard of us. They just go down to one of these big box stores and buy whatever brand of nails they happen to have. I want people to know that "Western Nail Company" is the best brand out there, so I need a billboard that will immediately draw them in, showing them that we have been in business for many years, and produce the best nails in the market".
The account executive thinks for a while, and replies "Tell you what: Let me go over some ideas with my creative director, and let's meet in a week".
"Fine", says the CEO, "But I want that billboard up in 2 weeks".
The following week, the CEO meets with the account executive, who pulls out a mockup of the proposed billboard. The CEO looks it over; it shows Jesus hanging from the cross, while two roman soldiers are looking up at him, smiling. One of them is saying to the other, "Good thing we used Western Nails!"
The CEO is shocked: "What is this? I can't use this! I don't want people thinking that our nails were used to crucify Jesus Christ! Change the whole thing, and remember, I want that billboard up by next week!"
The account executive replies, "Ok, ok, don't worry. We'll change the whole theme, and we definitely will not have your nails viewed in a negative light. We don't have time to meet again before going to print, but trust us, we know what you want."
The CEO relaxes a bit, and agrees to the plan. The following Monday, the CEO is eagerly driving to work knowing the new billboard is posted along the way. He soon drives by it, and almost crashes his car in shock: It now shows a bare cross, with Jesus running away into the sunset, while the two roman soldiers angrily mutter to each other, "Damn! We should've used Western Nails!"